Business

Marketing Management: Knowledge and Skills, 11th Edition

Name: Marketing Management: Knowledge and Skills, 11th Edition
Author: J. Paul Peter
ISBN: 9780077861056

by J. Paul Peter

ISBN: 9780077861056

Description

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students kn...

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#business #entrepreneurship #leadership #success

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