Business

Consumer Behavior

Name: Consumer Behavior
Author: J. Paul Peter
ISBN: 9780073404769

by J. Paul Peter

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Language EN

ISBN: 9780073404769

Description

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer...

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#business #entrepreneurship #leadership #success

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